2017 - 2018
To leverage Hyundai's partnership with the NFL. We needed to create content during the off season and on the lead up to the NFL Draft.
We developed a series called 'Rolling with the Rookies' where we showcased some of the hottest up and coming young talent on the NFL.
Brand Awareness remained at an all time high and a content hub was created over at HyundaiUSA.com to house all the clips.