2019 Kelley Blue Book Certified Pre-Owned Service Consumer Experience
In 2018 Cox Automotive together with Kelley Blue Book launched their first comprehensive Certified Pre-Owned Program.
This combined the Trusted Resource reliability you'd come to expect from Kelley Blue Book with Manheim's Dealer Auction services centers all across the nation.
I was charged with the design of the entire Consumer Experience.
Developing Consumer Journey Maps as well as the design and implementation of the service landing page on KBB.com.
Below is a sample of the multiple assets that we created to support this program within Cox Automotive
Wireframes and iterations