The summer of 2013 saw SOL BEER introduce itself to the Australian market as the most authentic beer in Mexico.  To help bring this to life they contacted us to deliver this promise in a truly unique, hip and cool way. Partnering with one of Australia's leading independent Music Hubs - RADAR RADIO, we created a series of events all summer long mixing cool pop up intimate style gigs with some of the worlds biggest stars, including indie rock band Fall Out Boy.  Our job was to establish the look and feel both in Print as well as online, to set the tone for these amazing events.