2017 HYUNDAI ELANTRA - WE THREW EVERYTHING AT IT
In March 2016 Elantra was re-launched into the Australian market.
Targeting shoppers that believe a sedan is the only true ‘real car’ and that care about the design and detail that goes into crafting this visionary vehicle, the brief was simple – to position the Elantra as a ‘serious alternate’ to our very competitive Mazda 3 and Corolla counterparts, by conveying a clear message of the obsession and lengths we went to, to create this truly world-class sedan.
We needed a big idea that transcended across the 360 campaign elements with the ability to disrupt and convey ‘new thinking’ and innovation across the 6-month launch phase.
With the Digital components delivering a staggering 15,778,237 impressions and more importantly 62,998 conversions in just the first week of launch.
We worked together with New Holland, a Sydney motion graphics and production company to develop beautiful translucent icons to signify our obsession across all campaign elements from TV to digital to impactful print placements in Australia’s leading national papers and Showroom POS.
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